Xactly Corporation

Xactly Corp is a prominent provider of sales performance management solutions, specializing in innovative software for incentive compensation. I crafted a range of awareness and consideration ads, carousel posts, organic content, infographics, and branded assets for their social media platforms. Leveraging my understanding of the target audience, I conducted A/B testing to optimize performance. Implementing insights from these tests into new creative assets led to significant increases in engagement and conversion rates for follow-up ads. These assets were deployed on Meta, Instagram, and LinkedIn.