The Terpene Poster & Project
This was a very large and important project that I was assigned to design and format all on my own. I worked close with the research and development team, as well as the cannabis sales team to determine the top terpenes to highlight for this project. I also collaborated and worked with the company, Weedmaps, to get approval on some of their terpene studies and information that I could then use towards this two sided poster.
This poster was inserted into our product sample packs, and was also given out to a lot of dispensaries to be hung up and presented within their store fronts. One side highlights the six main terpenes within cannabis, and on the other side a description of our "Boveda Challenge" campaign.
Assets from the Terpene Project that were reformatted to be used as social content in honor of the cannabis holiday, 420. And to also highlight some product giveaways that we ran that day as well.
Pieces from the Terpene Project that were reformatted to be used as assets within Boveda blog content.
The Terpene Gamble - Trade Show Roulette Table Design
This was another extremely important project that I was assigned to design, format and experiment with all on my own. This project was used at the worlds largest cannabis expo, MJ Biz in Las Vegas, Nevada. My objective with this project was to create a game for our trade show booth that would draw in lots of people, and therefor more prospects for our sales team on the floor to engage with. I wanted to tie all the aspects of how Boveda's product benefits cannabis, as well as staying true to the Las Vegas feel.
Here you can see the original mockups and Russian roulette wheel and game that I wanted to utilize.
These were different variations of the edited roulette table showing the different odds of winning every time the wheel was spun. Therefore giving our marketing team a better idea of what prizes could be associated with being a winner of this game.
Further mockups of the wheel and table layout. Simplifying to have as many people stop by as possible.
The final version of this project was amazing to see all come together, and draw in so many people. Educating new comers and fulfilling many new leads for our sales team. This game had a large success through out the entirety of the expo, and was a huge hit to everyone who participated.
Zeus's Tool-belt - Sales iPad App Design
With VS Without Terpene Graphics
This was a templated social media piece that I created for our partnering companies to use on their own social platforms. I made this templated piece to be used efficiently and with ease from our clients. All while keeping our wording and brand consistency throughout, and giving our partners the opportunity to highlight it their own way.
I was also given the opportunity to take the assets from the Terpene Poster project, and apply them to the wrapping of a sprinter van. This van went around to dispensaries and cannabis events to hand out product, educate people about the incredible benefits of the Boveda products, and let them get a picture next to the van.
New Cannabis Logos & Brand Promise Marks
Prior to these updated and new logos and branding pieces, the tagline under the Boveda logo stated, The Global Leader In Two-Way Humidity Control. As a marketing team and a company that was gaining lots of exposure within the cannabis space, we felt that the old tagline did not properly fit with our new direction with the product. We changed the tagline of the logo to the cannabis products to state, The original terpene shield. Which showed that our product protected the highly valuable cannabinoids within the cannabis plant. This was very successful for the company and their clients.
Our team also came up with this slogan that was widely used through out the cannabis side of the Boveda branding. This caught on very quickly and took off with all of our customers, supporters and partners.
As a team we also concluded that it was very important to have a brand promise mark that would be printed on our customers quality products to highlight and show that their products cannabinoids were protected by our original terpene shield.
Cannabis Videos - Infographic Animations
Cannabis Print Ads & Collateral
These full page ads were used throughout a variety of cannabis magazines. Highlighting partnerships with other brands, and telling the story from their perspective of how Boveda has helped with their business success. For the ad in the middle I also worked along with a translator to get this published in a Spanish cannabis magazine.
These print collateral pieces were sent out to medical and recreational dispensaries around the United States. They were used by the bud-tenders and employees to utilize and educate themselves and their customers on all the benefits of the Boveda products.
These social media snippets were created from specific highlighted segments from both their "Box Press" and "Cultivate" YouTube podcasts. These pieces were very successful on Instagram. Helping direct viewers to the original YouTube podcast, as well as giving them a short quick take on what that particular episode covers.